So you have a great idea, relentless passion, and a nagging suspicion your idea could be the next Twitter or Instagram. Being passionate about your idea is a big part of what it takes to win but it’s not enough. You also need a solid roadmap, a reality check, and entrepreneurial skills that can guide your start-up from concept to customers. Entrepreneurs have a radar for opportunities, innovation, and competition. They attract stellar teams, take vigilant care of their brands, and have a network of support. This session will walk attendees through the fundamentals of building a sound business plan and cover critical areas needed to take on building a business.