To quote Samuel Johnson, “What is written without effort is generally read without pleasure.” In keeping with the Blissdom ’12 theme of “making it count,” this session invites you to elevate your writing to a new level of excellence. No matter how freeform your creative process may be, writing that captivates readers doesn’t just “happen.” Rather, it results from discipline, tried-and-true practices and a healthy dose of humility. This session will help attendees embrace these practices, with a focus on a critical aspect of the writing process: editing. From big-picture concepts to single commas, creating superior blog content requires rigorous honing, refining and polishing of the material. What’s the payoff of all that effort? The satisfaction of knowing when you hit the publish button that the work you are unleashing on the world is the best it can be.